Sorella Jewelry Studio Redefines Corporate Jewelry with Original, Artisan-Quality Designs

Birmingham, MI  July 27, 2010 — Personalized fine jewelry design firm, Sorella Jewelry Studio, announced today that they are extending their original designs into the corporate jewelry market.

Corporate jewelry is a significant sector of the jewelry industry with businesses frequently ordering custom designed jewelry to award employees, thank good customers, and celebrate special events. But corporate jewelry designs have changed very little in the last 60 years.

“The industry seems to offer the same stodgy designs year after year.  Most of these pieces never even make it out of the box they came in,” said Lynn Stefani, co-founder of SorellaJewelry.com.  ”We felt this market could benefit from Sorella Jewelry’s exciting new designs. We create corporate jewelry that people actually want to wear.”

Jewelry for businesses and organizations can include traditional personalization such as logos and taglines, but they can also be much more personal and creative. Sorella Jewelry’s designers work closely with clients to create a unique and exciting look that is original and current.

One client, a leading educational training organization, asked for a special piece of jewelry to give to their partners and major clients. Using the firm’s logo, Sorella Jewelry created an expressive pendant that proved to be a big hit. “Their clients loved the pendants so much that the organization just placed an order for more,” Stefani said.

When a trendy design firm requested a creative holiday gift for their clients, Sorella Jewelry produced a stunning pendant with the Chinese symbol  for “Create” on the front and the client’s logo and “Create” in English on the back.

“We have top-notch designers and artisans in-house who hand craft all of our jewelry. Customers are involved throughout the process as we strive to give them exactly what they want and need,” Stefani said.

This creative, hands-on approach contrasts sharply with the “choose a stock design” method traditionally used in corporate jewelry.

“In an age when businesses and organizations need to constantly put their best foot forward, Sorella Jewelry helps them improve their image and excitement level, and that always translates into better business,” Stefani said.

Organizations interested in custom designed corporate jewelry are invited to contact Sorella Jewelry for a no-cost consultation at 800-692-1950.

See designs and learn more about Sorella Jewelry at http://www.SorellaJewelry.com .

About Sorella Jewelry Studio
Sorella Jewelry is an artisan-quality, Michigan-based studio created by partners and sisters, Lynn and Beth Stefani. Sorella creates original and made-to-order personalized fine jewelry including rings, pendants, bracelets, charms and key rings customized with names, messages, Chinese symbols, Roman numerals, and more.  Each custom piece can be created in a wide range of precious metals including sterling silver, 10k, 14k, and 18k yellow, white and rose gold,  palladium, and platinum.