Precious Moments Deserve Precious Metals

I love great advertising. I especially love great advertising that clears up confusion in the marketplace. Below is definitely an example of great advertising. (courtesy of John C. Nordt Company)

As the price of gold and other precious metals have risen these past few years, some jewelers have moved to creating pieces in non-precious metals … and presenting them in a way that can lead consumers to conclude that they are equal to precious metals. We certainly talk to our share of confused customers who have concluded from this type of advertising that stainless steel, or tungsten, or whatever, are precious metals. They are not.

The jewelry precious metals are platinum, gold, palladium, and sterling silver.  At Sorella Jewelry, we only work in precious metals – because we agree with John C. Nordt Company – Precious Moments Deserve Precious Metals.

 

Precious Metals

Gift Giving in the Digital Age

We just received a very neat email from a recent customer who had purchased a Chinese Symbol pendant as a gift for someone very special.

Michael lives and works in China, while his girlfriend lives and works in Virginia. But 7000 miles doesn’t keep this couple apart. They rely on Skype to keep connected and to be together for those important events such as her birthday.

We feel warm and fuzzy that we could be a part of keeping this special couple connected.

To Jeanne and Lynn,
Thanks so much for all your help getting this present to Amy in time for her birthday.

It made it much easier for us to have a good day even with me being 7,000 miles away.

I was able to watch her open it on Skype and she loved it. Thanks so much for getting that done and the piece looks beautiful.  ~ Michael

© Copyright 2017 Sorella Partners | Sorella Style is the official blog of Sorella Jewelry Studio, sharing tips & finds from fashion, design, family & the relationships that connect us all.