Sorella Jewelry Studio Redefines Corporate Jewelry with Original, Artisan-Quality Designs

Birmingham, MI  July 27, 2010 — Personalized fine jewelry design firm, Sorella Jewelry Studio, announced today that they are extending their original designs into the corporate jewelry market.

Corporate jewelry is a significant sector of the jewelry industry with businesses frequently ordering custom designed jewelry to award employees, thank good customers, and celebrate special events. But corporate jewelry designs have changed very little in the last 60 years.

“The industry seems to offer the same stodgy designs year after year.  Most of these pieces never even make it out of the box they came in,” said Lynn Stefani, co-founder of SorellaJewelry.com.  ”We felt this market could benefit from Sorella Jewelry’s exciting new designs. We create corporate jewelry that people actually want to wear.”

Jewelry for businesses and organizations can include traditional personalization such as logos and taglines, but they can also be much more personal and creative. Sorella Jewelry’s designers work closely with clients to create a unique and exciting look that is original and current.

One client, a leading educational training organization, asked for a special piece of jewelry to give to their partners and major clients. Using the firm’s logo, Sorella Jewelry created an expressive pendant that proved to be a big hit. “Their clients loved the pendants so much that the organization just placed an order for more,” Stefani said.

When a trendy design firm requested a creative holiday gift for their clients, Sorella Jewelry produced a stunning pendant with the Chinese symbol  for “Create” on the front and the client’s logo and “Create” in English on the back.

“We have top-notch designers and artisans in-house who hand craft all of our jewelry. Customers are involved throughout the process as we strive to give them exactly what they want and need,” Stefani said.

This creative, hands-on approach contrasts sharply with the “choose a stock design” method traditionally used in corporate jewelry.

“In an age when businesses and organizations need to constantly put their best foot forward, Sorella Jewelry helps them improve their image and excitement level, and that always translates into better business,” Stefani said.

Organizations interested in custom designed corporate jewelry are invited to contact Sorella Jewelry for a no-cost consultation at 800-692-1950.

See designs and learn more about Sorella Jewelry at http://www.SorellaJewelry.com .

About Sorella Jewelry Studio
Sorella Jewelry is an artisan-quality, Michigan-based studio created by partners and sisters, Lynn and Beth Stefani. Sorella creates original and made-to-order personalized fine jewelry including rings, pendants, bracelets, charms and key rings customized with names, messages, Chinese symbols, Roman numerals, and more.  Each custom piece can be created in a wide range of precious metals including sterling silver, 10k, 14k, and 18k yellow, white and rose gold,  palladium, and platinum.

Special Jewelry For Special Graduates

We really love being able to be a part of celebrating all the special moments in life. Graduation season is one of our favorites. It’s all about reaching goals and new beginnings.  What an exciting time.

If you have a special grad in your life that you’d like to celebrate with a special gift, Sorella Jewelry Studio has a wide selection of elegant personalized graduation jewelry to fit any taste. Choose from rings, pendants, bracelets, charms, and then make it unique with personalization chosen just for your graduate.

• Monogram and Initial Jewelry – A traditional symbol of adulthood.
• Chinese Symbol Jewelry – Choose symbols that acknowledge their achievement or inspire them for their next step
• Name Jewelry – Tell the world who they are.
• Message Jewelry – Choose words of inspiration.
• Roman Numeral Jewelry – A unique way to commemorate this very special date.
• Hebrew Jewelry – Celebrate their heritage with their name or special phrase in Hebrew

To celebrate Graduation Season, Sorella is offering a 7.5% discount store-wide through June 15th.  Just use the coupon code “grads” at checkout and you’ll receive an instant discount on your entire order.

Double-Sided Personalized Pendants For Twice as Much Meaning

Our customers often are sources for great product ideas. One of those ideas that has really taken off is the double-sided pendant.

About a year ago we had a customer ask whether we could create a double-sided version of our 25mm Vertical Chinese Symbol pendant so that they could put one message on one side and a different message on the other.

We instantly had one of those “Why didn’t we think of that” moments. What a great idea. We made the double sided Chinese Symbol pendant for that customer and have been making quite a few ever since. The personalized pendants are completely reversible with the wearer deciding which side to wear facing out each time they put it on. Now that’s truly personalized jewelry.

We offer the double-sided version in almost all of our one-tone, solid pendants. What you decide to put on each side is up to you. You can choose Chinese Symbols, words, dates, names, or any combination of these.

The double-sided version of our pendants are only $50 more than the single-sided versions at any precious metal choice. If you’re interested, just give us a call (800.692.1950) or send us an email (info@sorellajewelry.com) and we’ll discuss your special design with you.

Can Personalized Rings Be Sized?

As makers of personalized jewelry, this is a question that comes up a lot. The answer, unfortunately, is … it depends.

The majority of our rings are designed so that the personalization wraps around the entire ring, filling the band. With these designs, resizing isn’t possible without damaging the personalization. Increasing or decreasing the ring size would distort the layout of the personalization.

Rings with personalization on only a portion of the band can often be resized.

To be safe, have your chosen ring finger sized professionally by a jeweler.